Collaborating directly with the CEO, I conducted in-depth user journey mapping and user requirement discovery sessions. Utilising my expertise in Figma, I visually represented the user journey to facilitate strategic planning for the app's design. By meticulously documenting the user flow, I ensured a seamless and intuitive experience for the end-users. This comprehensive approach aided in aligning stakeholders' expectations and guiding the subsequent design phases effectively.
To facilitate stakeholder and user testing, I mapped out the user flows and translated them into a design prototype. This enabled us to gather valuable feedback from stakeholders and users, informing iterative improvements and optimisations throughout the design process.
Collaborating as a freelance designer, I transformed their vision into a tangible reality. By mapping out the user journey and uncovering user requirements, I gained valuable insights to inform the design of the app. Utilising Figma, I created a design prototype that effectively showcased the user flows, facilitating stakeholder and user testing. This prototype played a crucial role in securing the next round of funding.
Through iterative improvements and optimisations based on feedback, I ensured a seamless and intuitive user experience. Ultimately, my contributions helped bring the startup's vision to life and set a strong foundation for future success.